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Marketing Resources and Identity Guidelines

In this page you will find useful resources for marketing and promoting your apps that work with Fatture in Cloud.

Before you proceed reading this guide download our Fatture in Cloud Brand Kit, it contains all the resources we will talk about in the next sections.

Fatture in Cloud Badge​

Include Fatture in Cloud badge in all digital and printed marketing materials as a clear call to action to get your app on the Fatture in Cloud App Store.

Remember:

  • Use the badges as provided. The badge artwork should not be modified.
  • Use the preferred blue badge in all marketing communications promoting your app.
  • The alternative light badge is designed to give you greater versatility and can be used when the preferred blue badge appears visually heavy in the layout or difficult to insert. The alternative badge is suitable when it complements the colors used in the layout.
  • There must be clear space surrounding the badge equal to one-quarter the height of the badge.
  • The badge must be large enough that all of the text is legible.
  • The Fatture in Cloud badge should be the same size or larger than other application store badges.
  • Badges must be shown on a solid colored background or a simple background image that does not obscure the badge.
  • Any online use of the badge must link to the public page of the app on Fatture in Cloud App Store.
  • The badge can only be used to promote content available on Fatture in Cloud App Store.
  • Use of the Fatture in Cloud badge must be reviewed and approved by the Fatture in Cloud Marketing team if the badge will be in:
    • a national or international TV commercial;
    • an out-of-home marketing campaign;
    • a marketing campaign that will count over 1 million impressions.

Preferred badge​

We provide two formats of the preferred badge, PNG and SVG, you can find them in the Badge/Preferred badge folder in the Fatture in Cloud Brand Kit, for each format we also provide two different sizes.

Alternative badge​

We provide two formats of the alternative badge, PNG and SVG, you can find them in the Badge/Alternative badge folder in the Fatture in Cloud Brand Kit, for each format we also provide two different sizes.

Fatture in Cloud Login and Connect Buttons​

You can use Fatture in Cloud API to:

  • connect your app to a customer's account
  • login on your app with Fatture in Cloud credentials

We provide you with two specific buttons in two different styles.

Remember:

  • Use the buttons as provided. Never alter the buttons.
  • Use the preferred blue buttons on your site.
  • The alternative light buttons are designed to give you greater versatility and can be used when the preferred blue buttons appear visually heavy in the layout or difficult to insert. The alternative buttons are suitable when it complements the colors used in the layout.
  • There must be clear space surrounding the buttons equal to the height of the buttons.
  • Never use the buttons on ads or to promote your app. Buttons are meant to be function-only content. Use the badge instead.

Login Button​

The login button shows the text Accedi con Fatture in Cloud and you can find it in two versions, Preferred and Alternative, each version comes in two formats, PNG and SVG, and two different sizes, you can find them under the Button/Login folder in the Fatture in Cloud Brand Kit.

Connect Button​

The connect button shows the text Connetti con Fatture in Cloud and you can find it in two versions, Preferred and Alternative, each version comes in two formats, PNG and SVG, and two different sizes, you can find them under the Button/Connect folder in the Fatture in Cloud Brand Kit.

Communication, Ads & Style​

When promoting your app, your headline and copy should focus on your app, not on Fatture in Cloud features and plus. Use clear, simple messaging. Always include a call to action to find your app on Fatture in Cloud App Store.

Referring to Fatture in Cloud​

Use Fatture in Cloud in a referential phrase to indicate that your app is compatible with the software.

Example:

  • ✅  “app name” for Fatture in Cloud or “app name” integrated with Fatture in Cloud;
  • ❌  Fatture in Cloud “app name”.

Spelling and Language​

Always use the correct names with the correct capitalization:

  • Fatture in Cloud
  • Fatture in Cloud App Store

Never typeset names using all uppercase letters.